PichiAvo for Adidas x Real Madrid artist pack

PichiAvo for Adidas x Real Madrid artist pack

©Miki Picó
©PichiAvo
©Adidas
INFO

PichiAvo for Adidas x Real Madrid artist pack

PichiAvo took part in the second edition of the Artist Pack project developed by Adidas and the Real Madrid Foundation. The proposal is built around an original artwork featuring Cibeles, the fountain that represents Real Madrid’s title celebrations and stands as one of the club’s most recognisable symbols. The piece reinterprets this figure through the fusion of classical language and urban aesthetics that defines the duo’s practice.

The artwork was signed by the artists and first team players, strengthening the connection between contemporary creation and football culture. Based on this image, a capsule collection including t-shirts, hoodies and jackets was developed, transferring the graphic elements of the intervention into apparel.

The project has a charitable purpose and supports the social programs led by the Real Madrid Foundation all over the world.

YEAR 2025
LOCATION Madrid
COUNTRY Spain and worldwide
CLIENT Adidas and Real Madrid