Celebrating Fallas with El Corte Inglés

Celebrating Fallas with El Corte Inglés

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Celebrating Fallas with El Corte Inglés

To celebrate the Fallas of Valencia, PichiAvo has collaborated with El Corte Inglés.

After creating the Main Falla in 2019, PichiAvo once again takes part in the festivities with this collaboration.

This exclusive illustration, serving as the central image of the campaign, draws on their signature Greco-Roman style, featuring the Goddess of Victory, Nike, symbolizing collective triumph and the spirit of resilience. The warm colors—reds, yellows, and oranges—honor fire, an essential element of the Fallas, as well as the vibrant light of Valencia and the sun.

The campaign was visible throughout the city during the Fallas, with the illustration displayed in various iconic locations, bringing the spirit of the festival to life in multiple areas of Valencia.

YEAR 2025
LOCATION Valencia
COUNTRY Spain
CLIENT El Corte Inglés