1. What Is This Privacy Policy and Why Should You Read It?
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This Privacy Policy aims to inform you clearly and transparently about how we collect, use and protect your personal data when you visit our website or contact us.
In compliance with the General Data Protection Regulation (GDPR) and applicable Spanish legislation, we want you to know your rights and the decisions you can make regarding your data. This policy applies to all data processing carried out through our website www.pichiavo.com.
2. What Is Our Commitment to Your Privacy?
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At PichiAvo, we treat your personal data with the utmost respect, confidentiality, and responsibility. We only collect data that is strictly necessary to provide our services or enhance your experience. We do not sell your information. We apply technical and organizational measures to protect it and are proactive in legal compliance.
3. What Personal Data Do We Collect and What Is the Legal Basis?
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We collect data you provide directly and data from your browsing activity:
Transaction data: postal address, payment information, order history
Browsing data: IP, device, language, browser, cookies (see Cookie Policy)
The legal basis for processing may be:
Your explicit consent (e.g., newsletter or cookies)
Contractual necessity (e.g., for purchases)
Legal obligations
PichiAvo’s legitimate interest in improving the user experience and site security
4. How Do We Obtain Your Data?
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We collect your data when you:
Fill out a contact or order form
Subscribe to our newsletter
Commission a custom artwork
Browse the site and accept cookies
Email or contact us
We never ask for more data than necessary.
5. What Do We Use Your Data For?
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We process your data to:
Respond to inquiries or requests
Manage orders, payments, billing, and deliveries
Handle custom artwork and client communication
Manage subscriptions and send newsletters (if requested)
Comply with legal, tax, and accounting obligations
Improve navigation and security using analytics and technical cookies
6. What Data Processing Is Required to Fulfill a Contract?
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When you make a purchase or commission, we use your data to:
Verify your identity
Issue quotes or invoices
Process payments and arrange shipment
Communicate throughout the process
Fulfill our sales and delivery terms
We keep this data for the legally required period (typically 5 years).
7. Do We Use Your Data for Other Purposes?
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Yes, but only with your explicit consent. For example:
Sending newsletters or updates on artworks
Invitations to events or collaborations
Internal statistical analysis
We do not use your data for automated decision-making or profiling.
8. How Long Do We Keep Your Data?
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We retain data only as long as necessary:
Inquiries: 1 year
Orders and billing: 5 years (legal requirement)
Subscriptions: until you unsubscribe
Cookies: as described in our Cookie Policy
After this, we securely delete or anonymize your data.
9. What Are Your Rights and How Can You Exercise Them?
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You can request:
Access to your data
Rectification of inaccuracies
Deletion
Restriction or opposition to processing
Data portability
Withdrawal of consent
Email us at studio@pichiavo.com. You may also contact the Spanish Data Protection Agency (www.aepd.es).
10. Who Do We Share Your Data With?
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We only share data with:
Service providers (e.g., payments, delivery, hosting)
Legal or accounting advisors
Competent authorities when required
All providers sign confidentiality and data processing agreements.
11. Are There International Data Transfers?
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Yes, but only when necessary and under adequate safeguards.
At PichiAvo, we use third-party services that may process or store data outside the European Economic Area (EEA), such as Vimeo, Calendly, or traffic analysis tools. These transfers are carried out only when essential for service delivery and always under a valid legal basis according to the GDPR.
The legal grounds for such international data transfers are:
Your explicit consent, when you accept the use of third-party services that involve data transfers (e.g., through cookie consent).
The performance of a contract, when processing is necessary to manage orders, commissions or communications with users outside the EEA.
Our legitimate interest, provided it does not override your rights and freedoms, and appropriate safeguards are in place.
In all cases, we ensure that data recipients are covered by one of the following mechanisms:
An adequacy decision by the European Commission (where the recipient country offers an equivalent level of data protection),
The use of Standard Contractual Clauses (SCCs) approved by the European Commission,
Or the adoption of Binding Corporate Rules, when applicable within international corporate groups.
You may request more information about these international transfers by writing to us at studio@pichiavo.com.
12. How Do We Protect Your Information?
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We implement appropriate technical and organizational measures:
Encrypted connections (SSL)
Restricted access
Secure payment platforms
Internal control procedures
While no system is infallible, we are prepared to react quickly to any security incident.
13. What About Cookies?
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We use essential and analytics cookies to operate the site and improve your experience. No advertising or profiling cookies are used. You can configure your preferences from the banner or consult our full Cookie Policy.
We currently use cookies from:
Vimeo (video)
Calendly (appointments)
Sourcebuster (traffic analytics)
14. Can This Privacy Policy Change?
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Yes. We may update this policy for legal or technical reasons or changes in our services. You will be informed of any significant changes. The current version is always available on this page.